In a fixed SNS network, people are stuck on a network of other people who also know their real identities. This can put pressure on individuals to present their ‘online selves’ in a way that will still seem authentic and true. SNS users tend to play up positive characteristics and downplay negative characteristics of themselves,... Continue Reading →

On a social network platform where any personality can be achieved by anyone who can come into contact with a computer or cellphone; people are exploring what they perceive as their selves. McEwan discusses in Identities in Networked Locations that people aim to create characteristics and/or personas that they do not reflect in real life,... Continue Reading →

Identity on social media has a different meaning compared to other uses. Identity seen on social media as a performance that is tailored to specific people. Through this, derives the concept of impression management which is the process of controlling how one is viewed by others. The entirety of this is a complex cycle as... Continue Reading →

CMC or computer-mediated communication is a very popular topic among literature. Many believe that CMC causes a reduction in interpersonal communication skills as early research suggested that internet use was associated with lower levels of extroversion and smaller local social networks. The concern derived  was from the belief that heavy internet use displaces other more... Continue Reading →

Are you digitally literate?

  Technology has digitally disrupted today's society. As technology communication channels increase and social norms change throughout time, the way people use each communication channel varies. Structural components of these mediums people use influence how others communicate using through different platforms. Theory of niche is based on the usage and gratification outcome one has while using a... Continue Reading →

The emergence of communication technologies has provided many beneficial opportunities, but to fully take advantage of it, one must understand how to best use it effectively. Being provided with the tools that allow individuals to deliver messages is not enough – they need to also understand how to effectively deliver messages across various communication platforms.... Continue Reading →